Question 1

What does a digital marketing consultant actually do?

Accepted Answer

A digital marketing consultant audits your current marketing, builds a strategy across SEO, website, ORM, and paid channels, and either advises your team or executes the plan directly. Unlike an agency, you work with one senior person who owns the whole strategy — not a rotating account team.

Question 2

How do I know if a consultant is actually credible, or just good at selling?

Accepted Answer

Check their track record the same way you'd vet any hire: ask for named client references, look at real project outcomes (not just testimonials on their own site), and confirm relevant corporate or industry experience. Vidit's background is verifiable — 9 years as Digital Marketing Head at Ajmera Realty & Infra India (2013–2022), where digital campaigns drove 10–12% of total annual business revenue.

Question 3

Should I hire an independent consultant or a full agency?

Accepted Answer

It depends on what you need. An independent consultant gives you direct, senior-level attention and faster decision-making — every brief and revision goes through one accountable person, with no handoffs to junior staff. A full agency makes sense if you need a large team covering many channels simultaneously with high execution volume. For most B2B and mid-sized businesses in Mumbai, a consultant with the right corporate background delivers the strategic depth of an agency without the overhead or the account-manager layer.

Question 4

How much does it cost to hire a digital marketing consultant in India?

Accepted Answer

Costs vary by scope — project-based work, monthly retainers, and hourly consulting are all common models. Retainers for focused, senior consulting work typically run from a few thousand to tens of thousands of rupees per month depending on the channels involved. Vidit works on transparent, fixed-scope retainers agreed upfront — no vague hourly billing.

Question 5

What industries or company sizes is a consultant best suited for?

Accepted Answer

Independent consultants tend to deliver the most value for businesses that need strategic clarity and hands-on execution in specific high-priority areas — SEO, website conversion, ORM — rather than a company that needs 10+ simultaneous specialists managing a huge multi-channel budget. Vidit's specific strength is B2B, FinTech, and Real Estate — sectors where trust signals and lead-quality matter more than raw traffic volume.

Question 6

Can one consultant really cover SEO, website design, and ORM as well as a full team?

Accepted Answer

For a business with one or two core growth priorities at a time, yes — a consultant with cross-functional experience (as opposed to a narrow single-skill freelancer) can plan and execute a coordinated strategy across these areas rather than have them handled in silos by disconnected specialists. This is where corporate marketing-head experience matters: it's the same coordination a company would expect from an in-house CMO, just brought in fractionally.

Question 7

What happens if I'm not satisfied with the consultant's work?

Accepted Answer

Any credible consultant should scope work with clear deliverables and milestones upfront, so there's a defined, objective basis for evaluating results rather than a vague ongoing retainer. Ask this directly before signing — a consultant unwilling to define what success looks like is a red flag regardless of who they are.

Question 8

Why did you leave a corporate role to become an independent consultant?

Accepted Answer

After 9 years running digital marketing for a major real estate developer, the shift to independent consulting was about applying that same corporate-grade strategic discipline directly to businesses that don't have an in-house marketing head — without the bureaucracy or overhead of a large agency structure.

About Vidit Shrivastava —
From Corporate Head
to Independent Consultant

Corporate
to Consultant

High-Converting
Digital Solutions

Awards & Corporate Milestones

Leadership Award

Best OOH Campaign

Ajmera 50th Anniversary

MCHI-CREDAI Recognition

Ajmera Corporate Team

Ajmera Cricket Champs

Industry Networking

Outdoor Portrait

Global Portfolio — India, Dubai & Beyond

Dubai

India

Ready To Build
Your Success?

Frequently Asked Questions About Hiring a Digital Marketing Consultant

About Vidit Shrivastava — From Corporate Head to Independent Consultant

Corporate to Consultant

High-Converting Digital Solutions